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Pretty Design Is Not Always Selling Design

Everyone wants a pretty website. Who doesn’t? But let me tell you that a pretty website does not always equal a selling website. As a matter of fact, I come to realize that a pretty website can sometimes be bad at selling.


Well first you have to realize that a beautiful design can only go so far in selling. A beautiful design is great, but it won’t close the deal. That’s because people buy based on what they read or watch (if using video), not on design. If this was the early 2000’s, when most websites design sucked, a good looking design could have

Simple design is the best design because it limits distractions and makes you look professional.