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William's Persuasion and Copywriting Blog

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Limit Distraction/Noise

Studies show that the longer people stay on your website, the more likely they are to become customers/leads. Studies also show that when a person gets distracted, it takes a lot more time/energy for them to get into focus again. On top of this, people don’t read/view websites the way we want them to (which […]

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All The Things That Make a Website Sell

Thank you for reading this page. This page is a thorough overview of everything I have learned about what makes a website sell. Selling Concepts Typography Design Information that Sells Positioning

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Pretty Design Is Not Always Selling Design

Everyone wants a pretty website. Who doesn’t? But let me tell you that a pretty website does not always equal a selling website. As a matter of fact, I come to realize that a pretty website can sometimes be bad at selling. Why? Well first you have to realize that a beautiful design can only […]

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